A background of the ocean with rocks. The text says - Ocean hair & new year flares - January monthly recap

January Monthly Recap: Ocean Hair & New Year Flares

The trial month is over, and February is shining bright! However, before we can start a new month, we need to reflect on the old. Welcome to my January monthly recap.

This is a monthly series on my blog where I spill the tea on my life behind the screen, i.e. my not-so-secret diary. 

Let’s take a peek into the first chapter of 2025…

A background of the ocean with rocks. The text says - Ocean hair & new year flares - January monthly recap

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January Monthly Recap

The Highlights

As always, we need to start with the highlights:

  • Ocean vibes – My husband and I spent a week in St. Lucia (the one in South Africa lol), and it was amazing! We went snorkeling, hippo searching, game viewing, and even saw a sea turtle! Go check out my ‘travel’ account on TikTok here!
  • Birthday month – I turned 28 while we were on holiday! It was the first time I celebrated my birthday at the beach. 
  • Blog milestones – The blog really showed up in January. Pinterest was on fire and I have two exciting milestones in progress!

All in all, January delivered memories and adventures.

Hubby and I on a boat on St Lucia Lake - January monthly recap
Birthday Cruise ♥
Me on the beach - Mission Rocks for January monthly recap
*Ocean waves crashing*

The January Goals Recap

Well, now that we covered the fun bit it’s time to dive into the goals. 

As a side note: I am using my printable goal planner this year and it’s been very helpful thus far. I highly recommend you check it out! It’s an extremely affordable price to pay for your dreams.

  • Pinterest Views
    • The goal: 1.2 million
    • The result: 2.2 million
  • Pinterest Outbound Clicks
    • The goal: 25 000
    • The result: 32 870
  • Blog Pageviews
    • The goal: 50 000
    • The result: 84 877
  • Blog sessions:
    • The goal: 25 000
    • The result: 44 700
  • Email subs
    • The goal: 600
    • The result: 740
  • Etsy sales
    • The goal: 15
    • The result: 24

The Challenges

No month comes without its challenges. It’s how we handle those challenges that matter. There’s room for improvement with the following goals:

  • Reading 30 books in 2025 – I’m at a solid zero lol
  • Improving my social media strategy – I tend to post consistently for a week and then ghost for two
  • Achieving my weight goal – January had way too many birthdays for me to focus on a healthy diet *not complaining*

The Goals For February

My goals for February are way more chilled than last month’s. I expected an influx of views over the new year due to everyone planning their goals which will not be the case anymore. 

The goals are:

  • 800 000 Pinterest views
  • 15 000 Pinterest outbound clicks
  • 45 000 Blog pageviews
  • 20 000 Blog sessions
  • 760 Email subs
  • 20 Etsy sales
  • Read 2 books
  • Journal 2-3 times a week
  • Daily devotional time
  • Lose x kg
  • Launch 10 new Etsy products
  • Post daily on social media

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Conclusion

That’s a wrap for my January monthly recap. Now that our trial month is over it’s time for greater heights, bigger goals, and unforgettable memories. 

Don’t forget to become part of the family for weekly updates, the password to my free resource library, and an EXCLUSIVE 15% discount on all my Etsy products as a thank you for subscribing!

Have a great day wherever you are in the world!

Love, Steph ♥

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